Brand Loyalty

Forskningsoutput: Kapitel i bok/rapport/Conference proceeding › Bidrag till encyklopedi/referensverk › Forskning

Originalspråk	engelska
Titel på värdpublikation	The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
Redaktörer	Daniel Thomas Cook, J. Michael Ryan
Förlag	Wiley-Blackwell
ISBN (tryckt)	978-0-470-67284-6
Status	Published - 2015

Ämnesklassifikation (UKÄ)

@inbook{48f268227c464abe9a2b18a6035977a5,

title = "Brand Loyalty",

author = "Clara Gustafsson",

year = "2015",

language = "English",

isbn = "978-0-470-67284-6",

editor = "Cook, {Daniel Thomas} and Ryan, {J. Michael}",

booktitle = "The Wiley Blackwell Encyclopedia of Consumption and Consumer Studies",

publisher = "Wiley-Blackwell",

address = "United States",

}