Care and circularity: how the enactment of care enables and shapes the circular consumption of clothing

In a circular system, consumers need to acquire, use, look after and part with products in ways that recirculate or reuse materials and minimise waste. Thus, although seldom made explicit, consumer care is built into the circular economy project. In this article, we aim to contribute to the emerging body of sociological work on circular consumption by foregrounding the role of care in the performance of circular clothing practices. Theoretically, we combine previous care literature with theories of practice. The analysis builds on an ethnographically inspired study of 24 households’ circular clothing consumption. Our findings suggest that accomplishing circularity in everyday clothing consumption involves developing care awareness and taking on responsibility for the care of clothes as a way of caring for distant others. We also show that multiple care struggles and care dilemmas complicate the accomplishment of care in this context. The article ends by outlining the possible contributions of developing an awareness and understanding of how care and circular consumption are intertwined.