Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking

Sayaka Osanami Törngren; Emi Moriuchi; Caroline Adolfsson; Marcus Nyström; Sofia Ulver

doi:10.3390/genealogy4040109

Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking

Sayaka Osanami Törngren, Emi Moriuchi, Caroline Adolfsson, Marcus Nyström, Sofia Ulver

Forskningsoutput: Tidskriftsbidrag › Artikel i vetenskaplig tidskrift › Peer review

Sammanfattning

https://www.mdpi.com/2313-5778/4/4/109

Originalspråk	engelska
Antal sidor	14
Tidskrift	Genealogy
DOI	https://doi.org/10.3390/genealogy4040109
Status	Published - 2020 nov. 18

Ämnesklassifikation (UKÄ)

Företagsekonomi

Nyckelord

race
marketing
advertising
consumers
Eye-tracking

Tillgång till dokument

10.3390/genealogy4040109Licens: CC BY

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abstract = "https://www.mdpi.com/2313-5778/4/4/109",

keywords = "race, marketing, advertising, consumers, Eye-tracking, racial preference, multicultural advertisement, Sweden, US, eye-tracking",

author = "{Osanami T{\"o}rngren}, Sayaka and Emi Moriuchi and Caroline Adolfsson and Marcus Nystr{\"o}m and Sofia Ulver",

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month = nov,

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doi = "10.3390/genealogy4040109",

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journal = "Genealogy",

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AU - Osanami Törngren, Sayaka

AU - Moriuchi, Emi

AU - Adolfsson, Caroline

AU - Nyström, Marcus

AU - Ulver, Sofia

PY - 2020/11/18

Y1 - 2020/11/18

N2 - https://www.mdpi.com/2313-5778/4/4/109

AB - https://www.mdpi.com/2313-5778/4/4/109

KW - race

KW - marketing

KW - advertising

KW - consumers

KW - Eye-tracking

KW - racial preference

KW - multicultural advertisement

KW - Sweden

KW - US

KW - eye-tracking

U2 - 10.3390/genealogy4040109

DO - 10.3390/genealogy4040109

M3 - Article

JO - Genealogy

JF - Genealogy

SN - 2313-5778

ER -

Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking

Sammanfattning

Ämnesklassifikation (UKÄ)

Nyckelord

Tillgång till dokument

Utrustning

Lunds universitets Humanistlaboratorium

Citera det här