Coopetitive Capabilities in a Standardization Setting

A stream of research has highlighted the variations in competitive dynamics where the aim of firm interaction can range from competition, in order to appropriate value from competitors, to cooperation with competitors for mutual benefit. This study develops a typology of coopetitive value creation-appropriation strategies in standardization settings and then outlines a framework of a coopetitive capability in standardization. We then argue that standardization settings with certain coopetitive traits are more likely to require firms to develop and deploy coopetitive capabilities. Finally, we provide examples of two firms acting in standardization and compare the differences in coopetition and capability of these two.