Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase

Johan Anselmsson; Ulf Johansson

Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase

Företagsekonomiska institutionen

Forskningsoutput: Tidskriftsbidrag › Artikel i vetenskaplig tidskrift › Peer review

Originalspråk	engelska
Sidor (från-till)	835-856
Tidskrift	International Journal of Retail and Distribution Management
Volym	35
Nummer	10
Status	Published - 2007

Ämnesklassifikation (UKÄ)

Företagsekonomi

FN:s Globala mål

Denna forskningsoutput relaterar till följande Globala mål

Citera det här

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title = "Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase",

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year = "2007",

language = "English",

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pages = "835--856",

journal = "International Journal of Retail and Distribution Management",

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Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase. / Anselmsson, Johan ; Johansson, Ulf.
I: International Journal of Retail and Distribution Management, Vol. 35, Nr. 10, 2007, s. 835-856.

Forskningsoutput: Tidskriftsbidrag › Artikel i vetenskaplig tidskrift › Peer review

TY - JOUR

T1 - Corporate social responsibility and the positioning of grocery brands. An exploratory study of retailer and manufacturer brands at point of purchase

AU - Anselmsson, Johan

AU - Johansson, Ulf

PY - 2007

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KW - Corporate Social Responsibility

KW - CSR

KW - Retailer Brand

M3 - Article

SN - 0959-0552

VL - 35

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EP - 856

JO - International Journal of Retail and Distribution Management

JF - International Journal of Retail and Distribution Management

IS - 10

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