Cultural ideals in the entrepreneurship industry

As both public and private organizations are spending resources on fostering entrepreneurship, we have witnessed the emergence of an entrepreneurship industry. Using the entrepreneurship industry in Sweden as a case and example, this chapter provides an explorative analysis the emergence, manifestations and consequences of cultural ideals within this industry. The analysis reveals how the entrepreneurship industry is not only a producer of goods and services for opportunity discovery and development; but also, a producer of entrepreneurship culture. Moreover, how the production and consumption of entrepreneurship culture can lead to problems of inefficiency and discrimination, problems which ultimately hampers the entrepreneurial output that the industry is supposed to produce.