Projekt per år
Sammanfattning
This article explores how and why some online protests manage to gain digital resource abundance, that is, mobilising large numbers of people and attracting wide interest and support in a short space of time. The study focuses on the case of the Swedish Petrol Uprising 2.0 which after a few months managed to mobilise 630,000 members on Facebook. The article expands established theories on online mobilisation by stressing the structural elements of social media platforms and the shaping of online mobilisations through three types of factors: resources, discourses and social positions. By combining contemporary social media research with classic stage theory, we discern the significance of each factor in the three-stage mobilisation process, leading towards digital resource abundance. The article shows that digital resource abundance serves both as a blessing and a burden for online organisers. Paradoxically, social media platforms serve as a fertile ground for bringing ‘the many’ together yet also force successful groups to stay in a stage of constant mobilising.
Originalspråk | engelska |
---|---|
Sidor (från-till) | 586-601 |
Tidskrift | Convergence: The International Journal of Research into New Media Technologies |
Volym | 29 |
Nummer | 3 |
Tidigt onlinedatum | 2023 jan. 3 |
DOI | |
Status | Published - 2023 |
Ämnesklassifikation (UKÄ)
- Sociologi (exklusive socialt arbete, socialpsykologi och socialantropologi)
- Medievetenskap
Fria nyckelord
- online mobilization
- collective action
- social media
- algorithm
- civil society
- Sweden
- protester
- sociala medier
- civilsamhället
- mobilisering
- artificial intelligence
- populism
- Protests
- elite
Fingeravtryck
Utforska forskningsämnen för ”Digital resource abundance: How social media shapes success and failure of online mobilisation”. Tillsammans bildar de ett unikt fingeravtryck.Projekt
- 1 Avslutade
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Civilsamhälleseliter? En jämförande studie av sammansättningen, reproduktionen, integrationen och ifrågasättandet av eliter i Europeiska civilsamhällen
Johansson, H. (PI), Lee, J. (Projektkoordinator), Scaramuzzino, R. (Forskare), Kalm, S. (Forskare), Edling, C. (Forskare), Meeuwisse, A. (Forskare), Arvidson, M. (Forskare), Altermark, N. (Forskare), Uhlin, A. (Forskare), Jacobsson, K. (Forskare), Korolczuk, E. (Forskare), Landorff, L. (Forskare), Platek, D. (Forskare), Santilli, C. (Forskare) & Sevelsted, A. (Forskare)
Riksbankens Jubileumsfond (RJ)
2017/10/19 → 2023/12/31
Projekt: Forskning