Experiencing retail stores of today: Comparing the experiences retailers strive to induce with the ones sought by retail customers

Kristina Bäckström, Ulf Johansson

Forskningsoutput: Tidskriftsbidrag › Artikel i vetenskaplig tidskrift › Peer review

Originalspråk	engelska
Sidor (från-till)	417-430
Tidskrift	Journal of Retailing and Consumer Services
Volym	13
Status	Published - 2006

Ämnesklassifikation (UKÄ)

@article{2997f8436c9548b0a6dcfe3554e7e9ca,

title = "Experiencing retail stores of today: Comparing the experiences retailers strive to induce with the ones sought by retail customers",

author = "Kristina B{\"a}ckstr{\"o}m and Ulf Johansson",

year = "2006",

language = "English",

volume = "13",

pages = "417--430",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier",

}