Institutional forces and firms’ positioning in China and Brazil.

Ulf Elg, Pervez Ghauri

Forskningsoutput: Tidskriftsbidrag › Artikel i vetenskaplig tidskrift › Peer review

Originalspråk	engelska
Sidor (från-till)	239-266
Tidskrift	Advances in International Marketing
Volym	25
Status	Published - 2015

Ämnesklassifikation (UKÄ)

@article{66e39a2444394221bdd60223ccd43624,

title = "Institutional forces and firms{\textquoteright} positioning in China and Brazil.",

author = "Ulf Elg and Pervez Ghauri",

year = "2015",

language = "English",

volume = "25",

pages = "239--266",

journal = "Advances in International Marketing",

issn = "1474-7979",

publisher = "Emerald Group Publishing Limited",

}