Lund Digital Trust Survey 2022

Forskningsoutput: Bok/rapportRapportForskning

31 Nedladdningar (Pure)


The Covid-19 pandemic pushed consumers' reliance on digital services to a whole new level. Today consumers accomplish most of their daily tasks - shopping, working,
maintaining personal relationships - over the Internet. It goeswithout saying, such online interactions require collection of
a large amount of data, which might put consumers at unease.In this survey, our objective is to uncover what "digital trust"
looks like for Swedish consumers today. Among other aspects,we set out to see consumers' perceptions of data privacy and
data sharing, as well as how they view private companies'access to their data.We believe that our findings will be of relevance not only to
marketing practitioners, but also to academics and policy-makers.
Antal sidor22
StatusPublished - 2022

Ämnesklassifikation (UKÄ)

  • Företagsekonomi


Utforska forskningsämnen för ”Lund Digital Trust Survey 2022”. Tillsammans bildar de ett unikt fingeravtryck.

Citera det här