Packaging in Sweden - View of a Japanese Expatriate

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This paper discusses how the author, a Japanese expatriate living in Sweden, perceives packaging in Sweden. Concentrating primarily on the cultural aspect, the paper focuses on the similarity and differences found in 1) the usage of packaging as well as 2) source separation systems for packaging waste. Concerning the usage, the main differences are found in the way packaging is used to keep the quality of the products as well as enhance the added-value of the products (e.g. decoration). This in turn may affect the extent of “sales by weight” of food items. As for the source separation of packaging waste, perceived main differences include what is expected to the consumers regarding cleaning and sorting, as well as what is considered important when promoting the source separation behaviour of consumers.
Sidor (från-till)205-211
TidskriftJournal of Packaging Science & Technology, Japan
StatusPublished - 2013

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