Pricing strategies and pricing capabilities

Magnus Johansson; Niklas Lars Hallberg; Andreas Hinterhuber; Mark Zbaracki; Stephan Liozu

Pricing strategies and pricing capabilities

Magnus Johansson, Niklas Lars Hallberg, Andreas Hinterhuber, Mark Zbaracki, Stephan Liozu

Företagsekonomiska institutionen

Forskningsoutput: Tidskriftsbidrag › Artikel i vetenskaplig tidskrift › Peer review

Sammanfattning

This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.

Originalspråk	engelska
Sidor (från-till)	4-11
Tidskrift	Journal of Revenue and Pricing Management
Volym	11
Nummer	1
Status	Published - 2012

Ämnesklassifikation (UKÄ)

Ekonomi och näringsliv

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title = "Pricing strategies and pricing capabilities",

abstract = "This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.",

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Pricing strategies and pricing capabilities

Sammanfattning

Ämnesklassifikation (UKÄ)

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