Public relations and tourism: Critical reflections and a research agenda

Jacquie L'Etang, Jesper Falkheimer, Jairo Lugo

Forskningsoutput: TidskriftsbidragArtikel i vetenskaplig tidskriftPeer review

23 !!Citations (SciVal)


This article is based on the belief that research focused on PR tourism is of fundamental importance to understanding the role of PR in contemporary culture. Our analysis shows that tourism has not received much attention from PR researchers and that a critical perspective uncovers a host of key issues in promotional culture: power, politics and diplomacy in international communication; risk, ethics and social responsibility; globalisation and multiculturalism; and 'media panics' and 'media events'.
Sidor (från-till)68-76
TidskriftPublic Relations Review
StatusPublished - 2007

Ämnesklassifikation (UKÄ)

  • Tvärvetenskapliga studier


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