TY - JOUR
T1 - SPICe—Determinants of consumer green innovation adoption across domains
T2 - A systematic review of marketing journals and suggestions for a research agenda
AU - Flores, Phil Justice
AU - Jansson, Johan
PY - 2022
Y1 - 2022
N2 - Over the last decade, the growth in demand for green innovations has become apparent. This can be linked to increased consumer awareness of the environmental problems that the world is facing. This review presents the determinants of consumer green innovation adoption across domains identified in marketing literature. We included and synthesized 47 articles published between 2010 and July 2021 in top marketing journals. After identifying the determinants, we grouped them into four categories: (1) Social, (2) Personal, (3) Innovation, and (4) Contextual and external level determinants, or what we refer to as the SPICe determinants. This categorization is based on the source of the motivation, which is social, individual, innovation-related, or contextual. We found a lack of focus on the consumer aspects in green innovation adoption studies, highlighting the need for more research regarding what motivates consumers to adopt these new environmental products. Furthermore, we showed that no sole determinant could predict green innovation adoption alone. Consequently, we outlined several agendas and questions that future studies could tackle and explore.
AB - Over the last decade, the growth in demand for green innovations has become apparent. This can be linked to increased consumer awareness of the environmental problems that the world is facing. This review presents the determinants of consumer green innovation adoption across domains identified in marketing literature. We included and synthesized 47 articles published between 2010 and July 2021 in top marketing journals. After identifying the determinants, we grouped them into four categories: (1) Social, (2) Personal, (3) Innovation, and (4) Contextual and external level determinants, or what we refer to as the SPICe determinants. This categorization is based on the source of the motivation, which is social, individual, innovation-related, or contextual. We found a lack of focus on the consumer aspects in green innovation adoption studies, highlighting the need for more research regarding what motivates consumers to adopt these new environmental products. Furthermore, we showed that no sole determinant could predict green innovation adoption alone. Consequently, we outlined several agendas and questions that future studies could tackle and explore.
KW - consumer behavior
KW - innovation adoption
KW - sustainable consumption
KW - systematic review
U2 - 10.1111/ijcs.12810
DO - 10.1111/ijcs.12810
M3 - Review article
AN - SCOPUS:85127416859
SN - 1470-6423
VL - 46
SP - 1761
EP - 1784
JO - International Journal of Consumer Studies
JF - International Journal of Consumer Studies
IS - 5
ER -