@inbook{e95eca431c3a427f9d7e471c326f7435,
title = "The Formation of Image over Time - do chinese, British and Swedish consumers buy the same things at IKEA?",
keywords = "image, procuct, formation, image formation",
author = "Steve Burt and Ulf Johansson and {\AA}sa Thelander and Johan Anselmsson",
year = "2010",
language = "English",
pages = "97--110",
editor = "Steve Burt and Ulf Johansson and {\AA}sa Thelander",
booktitle = "Consuming IKEA; Different perspectives on consumer images of a global retailer",
publisher = "Lund Business Press",
}