The West needs a communication strategy about the war in Ukraine

One year into Russia’s full-scale invasion of Ukraine, the West is in need for a diversified strategy when discussing the conflict with its partners. Due to historical experiences, non-European and non-Western countries look at the Russian aggression differently. Supporting Ukraine thus means learning how communicate the consequences of the ongoing invasion in a language that would take into account addressees’ sensitivity. Such language is essential to assist Kyiv in winning the war and embarking on a path of successful and quick recovery.