What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt

Johan Anselmsson; Ulf Johansson

doi:10.1007/978-3-658-00717-1_5

What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt

Företagsekonomiska institutionen

Forskningsoutput: Kapitel i bok/rapport/Conference proceeding › Kapitel samlingsverk › Forskning › Peer review

Originalspråk	engelska
Titel på värdpublikation	European Retail Research
Förlag	Springer
Sidor	97-128
ISBN (tryckt)	978-3-658-00716-4
DOI	https://doi.org/10.1007/978-3-658-00717-1_5
Status	Published - 2013

Ämnesklassifikation (UKÄ)

Företagsekonomi

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10.1007/978-3-658-00717-1_5

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title = "What{\textquoteright}s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt",

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year = "2013",

doi = "10.1007/978-3-658-00717-1_5",

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AU - Johansson, Ulf

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