(When) Is it Worth Investing in the Personal Service Encounter?

Carys Egan-Wyer, Ulf Johansson, Sofia Valentin, Åsa Parsmo

Forskningsoutput: Konferensbidrag › Konferensabstract › Peer review

Originalspråk	engelska
Sidor	21-25
Status	Published - 2021 juli
Evenemang	6th Colloqium on European Research in Retailing - Sophia Antipolis, Frankrike Varaktighet: 2021 juli 15 → 2021 juli 17

Konferens	6th Colloqium on European Research in Retailing
Land/Territorium	Frankrike
Period	2021/07/15 → 2021/07/17

Ämnesklassifikation (UKÄ)

@conference{0cf27c7f6c304e46b8ebede62c344f43,

title = "(When) Is it Worth Investing in the Personal Service Encounter?",

keywords = "Personal service encounter, self service technologies, customer journey, service management, shopper marketing",

author = "Carys Egan-Wyer and Ulf Johansson and Sofia Valentin and {\AA}sa Parsmo",

year = "2021",

month = jul,

language = "English",